Hello, I'm Kate

I was born and bred in Melbourne, Australia, where I have built my career over the past 13 years. I’m a versatile, level headed creative with experience in both agency and in-house environments. I don’t like to limit myself to work within one sector, however, my natural sweet spot for a number of years has been in branding and packaging.

I currently work at a creative agency in South Melbourne called Whippet, where I have been fortunate enough to work on some of Australias' and the worlds biggest consumer and retail brands including; Coles, Coles Express, Priceline, Seek, flybuys, Spotlight and Keells a supermarket chain based in Sri Lanka.

Wattsy Creative is my freelance venture and passion that allows me to utilise my wide range of skills in new and creative ways to form the best outcomes to meet my client's needs. I take on work with a can-do attitude backed up the skills and craft to produce well-designed results.

Think of Wattsy Creative as your brand's personal agency without the hefty fees.

About: Bio

View My Folio

View my current folio of work here

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About: Files

Experience

December 2015 - Present

Whippet
(Designer)

Melbourne based independent creative agency

Develop creative concepts to support brand, meeting campaign briefs and objectives in a visually effective and engaging way.
Responsible for taking a brief from concept through to production, ensuring work is executed to deadline and to budget.
Meeting and liaising with account managers and creative directors to discuss business objectives and requirements of jobs.
Producing accurate, quality artwork files when finished artwork is required.

June 2015 - Dec 2015

AT+M Marketing
(Senior Designer)

Integrated creative agency based in Launceston, Tasmania

Oversee creative projects making sure work is on brief and meets client expectations.
Working within brand guidelines for new and existing projects.
Take direction from creative director and visually bring ideas to life across multiple platforms.

January 2014 - February 2015

RJ Living
(Senior Design & Buyer)

Leading online furniture and homewares retailer based in Melbourne

Oversaw all visual design and creation of online and print advertising.
Managed photo shoots, product styling, final editing and online merchandising.
Responsible for designing the RJ Living furniture and homeware product lines.
Worked with manufacturers to ensure production was top quality and stayed on schedule.

November 2011 - July 2015

Flujo (Senior Designer)

Parent company for fast moving consumer good food brands

Oversaw all visual output for Australian and overseas offices for the following brands; Natvia, Vitarium, WBC and Australian Milk Carton Company.
Responsible for final artwork approvals carrying out press-checks and vendor printers.
Key packaging designer for new products that Flujo would often develop this involved the branding of new food products from concept through to complete brand identity.
Partnered closely with the marketing team for new campaigns and product marketing.